About Us

Our Story Begins In The East

In 1995, the brand Joybean was started with the aim of offering soy-related beverages and street snacks made with the finest ingredients, in the freshest possible manner; manufactured on a daily basis in a clean, modern environment using the quick service concept.

The fundamental concept of a healthy lifestyle inspired Joybean to give the traditional and once plain-looking soy milk and mee chiang kueh a new lease of life. The core value of the brand lies in delighting customers with great value and convenience.